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A POV on Packaging

On one hand packaging is the ultimate expression of superficiality, the unnecessary garnish that, after a brief moment in the spotlight is banished to the bin. However it can also play an important role in both protecting a product and communicating a message.

We've worked hard to make the packaging for our Ocean Cuff as low impact as possible.

The outer shell is made from recycled paper using a small batch pot moulding technique, which we have worked with a local supplier to perfect.

The back card is also recycled paper and the ink is vegetable based. By housing the address information on the back card we do away with the need for an envelope - so less waste.

Rather than glue we use organic cotton to fix the back card to the outer shell.

We're quite proud of it.